ANNUAL REPORT 2023 3.  WORK WITHIN STRATEGIC AREAS AND  HUMAN RIGHTS INITIATIVES human rights education PARTNERSHIPS with which we released and awareness on the Sho- instructions for relatives Tam youth resource, and This year, thanks to the efforts of prisoners of war, civilian the head of the OZON of the communications hostages, and missing persons Civic Monitoring Group, team of the Center for Civil and a series of videos about Ivanna Malchevska, became Liberties, we have acquired shelters, which together have a regular contributor to many valuable media partners received more than 1 million the national news agency in our work for both national views on YouTube alone. Ukrinform, where she talks and foreign audiences. about the importance of In particular, in partner- civic monitoring. The leading ship with the Media Center SOCIAL MEDIA online media outlet Ukrains- Ukraine, we released a doc- ka Pravda continued to umentary about the history The Communications Depart- publish a column by Olek- of the Volunteer Prize titled ment successfully developed sandra Matviichuk, Head of From Tens to Millions, and 1+1 the presence of the Center the Center for Civil Liberties. and ICTV TV channels became for Civil Liberties in social media partners of the event, media. The Facebook page broadcasting it on their digital reached 472 thousand followers platforms, which brought over the year, which is 18.7% the total number of viewers higher than in the previous to over 10,000. Another TV year. The Instagram page channel with which we have reached over 706 thousand established ongoing coopera- users over the year. tion is Suspilne. The national The communications team broadcaster and its regional also developed the pages of branches aired a video de- the Center for Civil Liberties‘ manding the release of all projects on social media. For civilian prisoners without example, the Facebook page conditions or exchange and of the Kyiv School of Human a series of videos answering Rights reached 52 thousand the most common questions users (+289.2%), Prisoners about shelters. Espresso, Voice 163 thousand (+43.3%), Hromadske, and Hromadske the public monitoring group Radio were OZON 15 thousand, and Eu- also media romaidan SOS 289 thousand. partners in Over the year, the Kyiv School our various of Human Rights‘ Instagram events. page coverage reached almost Another 25,000, Prisoners Voice‘s page partner of 97,000, and the OZON Civic ours was Monitoring Group 66,000. the Dovidka. In addition, the Center for info portal Civil Liberties has a YouTube made by channel and X (Twitter). the Center During the year of work, for Strategic the communications team Commu- used different types of con- nications, tent to promote the work 37